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Branding Yourself As A Design Agency

This is a common question I get asked. Should I brand myself as a design agency or should I go with a personal portfolio?

In short, the one that feels right to you is the one you should go with. There are pros and cons to both. However, if you do decide to brand yourself as an agency, you should not pretend you have a large team of people working with you. Rather, you do so to create emotional distance between you and your prospects/clients, in addition to giving you the implied expectation to outsource work, if and when needed. On the other hand, a personal portfolio, allows you to put yourself front-and-center, and leverage your own good reputation (as well as build it) to get new work. Feel free to experiment with what works for you and your target clients, and take it from there. If you have any questions, just ask.

In this lesson, we will cover:

  • Why you might present yourself as an agency.
  • How to think about branding yourself as as agency.
  • The benefits of positioning yourself as an agency.

Note: Towards the end of the video, I invite you to comment in the thread or channel related to this topic. This was when Zero Pattern had a Slack group. As that group is no longer active, please feel free to contact me directly with any questions you might have.