In this lesson, I explain everything you need to know about the Jobs To Be Done Framework (JTBD). In simple terms, the JTBD is a way of researching a market so that you can serve it effectively. This is going to be immensely useful both in growing your own web design business and helping grow the businesses of the companies that you work with as a web designer.
In this lesson, we will cover:
- What is JTBD?
- How does it work?
- How can I apply it to my own web design business?
- How can I apply it to my clients businesses?
- A real case study of a client I sold the JTBD research method to.